Best practices

Selling Isn't Telling

Selling Isn't Telling

Less is More -- everyone has heard this old adage.  In sales, this definitely rings true.  I just wrapped up a sales meeting with a sales rep who did a great job describing all the features of their product and also introduced a few benefits, but a true connection, moving the relationship and accordingly the opportunity to the next level wasn’t made.  If the customer or prospect is taking time out of their busy day, they are interested but they also want you to be interested in them.

Selling to the Enterprise - SaaS Version

Selling to the Enterprise - SaaS Version

“It’s SaaS – it sells itself”.

One of the biggest misconceptions is that SaaS products are so easy to use and so easy to deploy that they sell themselves.  In enterprise sales, this is definitely not the case.  Even with early viral growth, SaaS products do not sell themselves.  It’s strong enterprise sales that is the foundation for capturing market share.