Assessing market-growth opportunities should be no different than anything else an organization does. There should be a disciplined way of going about it.
Getting your product built or your service ready for market is just the beginning. The next hurdle is to identify who will buy what you’ve created. One of the most important aspects of launching a new business is identifying your target market. Understanding the needs, wants, wishes, desires, and emotions of your customers and prospects so you can win them, keep them and sell them more.